In my small, humble home town of Livermore we have one of those quaint downtown streets that are lined with those kind of stores that only a small town can support. You know when you've got two music stores on the same street and no Gap in sight that you're in a small town. Seriously, how many saxophones do you have to sell to pay the rent?
And in an interesting turn of events, there are three stores that have grown up around one another that attract a lot of attention:
- Panama Red Coffee - this is a hot spot in Livermore for it isn't a huge chain, has a really friendly staff and has been "the hangout" for Livermore's youth for quite some time. From artists to teenagers, almost everyone hangs out at Panama.
- Not Too Naughty - if there were ever a quaint porn store in your downtown, this would be it.
- 1st Street Yogurt - the recent addition to downtown, here is where you can mix your own soft serve yogurt with an array of toppings.
When we first heard that the new yogurt store chose to open up next door to the porn store we were a bit perplexed. Porn and yogurt don't really go together (at least not in the retail sense) and there were other available locations on the street. But being an open minded kinda guy I decided that the owners of the yogurt shop we're either big fans of porn or not put off by their neighbor.
Upon walking out of Panama Red this morning I was struck by the signage in the front window of Not Too Naughty. So the yogurt shop naturally is a draw for young families and the porn store is advertising "new toys" in their front window. We adults know the kind of toys they're talking about and I'm surprised that there could suddenly be hundreds of new toys (oh my, what type of toy break through has occured in the world of bedroom devices?).
Can't you just hear little Johnny walking down the street calling up to his parents, "Hundreds of new toys, can we go in and check them out?"
Don't get me wrong, I'm really not offended by their marketing efforts at Not Too Naughty. But it does seem that these two forces are really bringing the duality of their location into our consciousness.